¡Maldita sea!, la ruta de todos los días para regresar a casa estaba bloqueada por un accidente. Tenía que pasar esto exactamente hoy que iban a cenar la casa sus posibles socios. Había pasado semanas cuadrando la reunión, si todo salía bien era el movimiento final...
Brainstorming, la mejor idea que no resuelve nada. Alex Osborn era el Don Draper de la vida real. BBDO, la agencia que fundó y encabezo con algunos vicios y buenas ideas, fue la inspiración detrás de la agencia ficticia Sterling Cooper en Mad Men, una de mis...
Cómo desarrollan sus ideas los grandes emprendedores ¿No sabes cómo tener ideas? ¿no se te ocurre nada, piensas que no eres creativo? Yo creo que estás equivocado, porque todo el mundo tiene la capacidad de pensar de manera creativa, lo que pasa es que nunca se nos...
¿Las ideas no valen nada? (Versión en video) Las ideas no valen nada, este concepto se ha convertido en un lugar común, una declaración lapidaria que muchos utilizan para descalificar de origen el ejercicio creativo de generar ideas. Se dice que lo...
Para finales de 2002 Napster, el servicio ilegal de intercambio archivos había alcanzado su punto más alto: 80 millones de usuarios ya utilizaban la plataforma para intercambiar su música favorita sin pagar un solo centavo. Apelando a los derechos de autor La...
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